Valslist Radio

VAL'S VOICE

blog posted 6.12.17

Be Careful What You Wish For

The_accidentals_bucket_list_pic

For 10 years I’ve been talking about this bucket list item of mine.
I’ve been completely obsessed with the idea and won’t relax until I’ve gotten to do it. I’ve stated it boldly to anyone who will listen — friends, relatives, the guy sitting next to me on the train. And I always describe it the same way:

Bucket List Item + Why.

I’ve talked about doing this for so long that I honestly believe my own story. You’ll understand because you’ve done it too. You know, pretend-dream and brave-brag about something, believing the words that are rolling off your tongue, like you’re really going to do this thing, spewing about strategy, details and execution — speeding up the discourse as the unlucky listener’s eyes glaze over — you blabber onward with bottomless banter. We all do it: Stand on a proverbial table. Beat a proverbial chest. Proclaim a proverbial pipe dream. Yep, that would be me.

And all is good until someone calls you on it. Because sometimes the only bridge between bluffing and bonafide reality is an unexpected phone call.

Let’s go back to the bucket list item:
Ever since I launched my music business (Valslist.com) 10 years ago I’ve wanted to create a music festival for adults. Why? Because no one’s doing it …

Be careful what you wish for.

… My bucket list fest would showcase the newest emerging artists. Valslist would curate the lineup with hand-picked acts – best of the new (whose sound is reminiscent of the past – with a twist), my venue would be a comfortable setting – that’s not too crowded, not too hot, not too loud, not too late, not too remote, not too insane, not too mosh-pit-ish, not too beat-driven, not too teen-run.
Why? Because there are enough of those already.

Be careful what you wish for.

… My bucket list fest would be for the mainstream music fan – not the rabid super fan who would endure extreme elements to be in the front, claustrophobic, water-depleted, hot & sweaty, boa-constrictive row. I want to provide access for the non concert-goer, in his own backyard, with a killer lineup, and some great but not over-the-top amenities, and feature artists of all genres, with wide age appeal, and offer it for a day, maybe day and a half, and think of everything that I hate about most music festivals and try to prevent those things from happening…
Why? Because most people are mainstream music fans, not superfans …

Be careful what you wish for.

If you’re not going to music fests, I will bring my bucket list fest to you. And I will do all of the heavy lifting. I will research and discover the best up and coming talent who’s getting buzz in the music industry. I will feature those bands on my playlists, website, mobile app, TV spots, and private gigs to introduce them to you. I’ll meet their managers + booking agents and let them know how Valslist is promoting and paying their artists and introducing their music to a brand new audience. I’ll book them for my popular Valslist House Concert Series to get to know the bands, bring them a packed house of 125+ listening guests for an intimate one hour concert, and pay the bands a LOT of money via my artist tip jar (we’ve raised over $100,000 in six years for starving artists who deserve to be paid and heard.) My bucket list fest will bring those artists together to create a kumbaya-kinda fest by a kumbaya-kinda girl. A bucket list item that’s easy to brag about…
Why? Because it probably will never ever happen at my age.

Be careful what you wish for…
Continue reading …

WHO'S ON TOUR

MEET VAL

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MY HOMETOWN MUSIC FEST

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Part Potawatomi

by Jenny Gillespie

Singer/Songwriter

THIS WEEK'S COVER

Song: “You Showed Me”

original by The Turtles

cover by The Watson Twins

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